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Loneliness has become a thing of the past
…since Raphael adopted Gilbert.
His men’s handkerchief has been such a great source of inspiration that it no longer ever leaves his side. TSHU may not be a social or religious movement (yet), but the little hanky is making believers out of more and more people.
Ever stylish, Raphael wears his TSHU with the elegance of a proud Montrealer. Sophisticated and engaged — engaging even. Gilbert’s timeless look is inspired by French singer Gilbert Bécaud’s lucky tie.
“It doesn’t just look good, the hanky’s a great way to be eco-friendly — to stop using tissues,” shoots R, looking like a classic movie star.
Without compromising on style, Raphael also finds practical use for his handkerchief. His TSHU helps him carry out all the tasks expected of a young exec of a rapidly growing tech company in Montreal, including having to deal with the unexpected.
“When a client spills his coffee during a meeting and, while everyone else is looking for napkins, you pull out your hanky and save the day in style.”
Nowadays, Raphael is well prepared for any scenario, carrying a total of three TSHUs in his jacket or laptop bag. His TSHU may not have changed his life, but it certainly has become part of it.
What about you?