Record-breaking tree plantation, Oldies but goodies and all kinds of new things!

This week, I wanted to test a new format of blog post, giving out various news on different topics, and recap our last posts in case you missed something! Please let me know if you like this kind of article or if you prefer a deep dive on a specific subject 🙂

Tree plantation Record +a new partnership this year

As you know, we plant a tree for each hanky or hanky set you take home with you. And this year, we’ve broken a new record, thanks to you! Here is a quick recap of our tree plantation history:

Oh yes, we’ve never planted so many trees… And this fantastic year brings us to well over 5000 trees planted (5890 total!!!) since we first launched TSHU! So, from the bottom of my heart, thank you for being part of my beautiful community and helping us make this earth a better place to live in.

Another important note about our tree plantation initiative this year: we decided to make a donation to a new foundation, named Trees for the Future. Why? Because I thought their unique approach to tree plantation was going to have an important impact. You can learn more about their work right here, but simply put, they place training at the heart of their practice, creating forest gardens and giving farmers the knowledge and resources for a lasting impact.

They are back baby!

Many of you have been asking if some of our early designs would ever be back… Great news: Elvis, Sienna, Henri, Scarlet, Doug and Jack are back in stock! Take a look at them on the shop now:

Elvis, our lovely timeless paisley handkerchief

  • Featuring soft lightweight cotton lawn with a paisley pattern on the front and lined with white organic cotton sateen
    • Available in standard format (let me know if you want more options or if you would prefer this style in single ply!)

Sienna, a white-spotted hanky on Sienna coloured fabric

  • A thin spotted hanky
  • Made with oeko-tex certified poplin
  • Available as a single handkerchief or in a set, with its matching hanky holder

Henri, a red and white spotted handkerchief

  • Featuring soft organic cotton sateen with a red polka dot pattern on white fabric in the front and lined with white organic cotton sateen
  • Available in standard format (let me know if you want more options or if you would prefer this style in single ply!)

Douglas, a blue hanky with airplanes

  • A unique pattern by Bleu Tango
  • Now available in small format, too!

Scarlet, an all-red silky smooth handkerchief

  • Now available with a matching rolled hem
  • Offered in all 4 formats
  • Featuring red, silky soft organic cotton sateen (thick and smooth)

Jack, a cute pink hanky with penguins and zebras

  • An adorable small handkerchief with a unique pattern by Bleu Tango, lined with black organic cotton sateen

Sam’s new look

Our Samuel handkerchief is now featured in a soft pale grey flannel—making it a versatile, super-absorbent option for everyday life.

Offered in all 4 formats (from small to extra-large), it’s got a size for every need and nose! Watch out, it looks amazing and we’re running out of stock already!

TSHU’s brand new ambassador program

Have you heard about our new ambassador program? We just launched it and it’s already a hit!!! The concept is simple: you share your love for TSHU, and reap benefits in the redeem. What kinds of benefits? Credits to use through the online shop, or money—whatever you prefer.

Check out our page to learn more, and don’t hesitate to reach out if you have any questions about this brand new initiative!

Help us design the Spring Collection!

We’re busy designing the spring handkerchief collection! Would you like to participate? Head to our blog post on the subject and let me know which fabrics catch your eye! I’m also open to suggestions, so don’t hesitate to let me know if you have any cool ideas in mind.

A handkerchief giveaway every month!

I’m so happy to share a new initiative with you today: this year, I’ll be giving out a free handkerchief every month. Seriously!

Curious to learn more?

New photos on the shop +a sizing guide to help you choose

In the past few weeks, I’ve started changing up our photos on the website, switching from the classic handkerchief on white background to a hand-held hanky in a colourful decor. I’ve also added a sizing guide to help you get a sense of scale, and a few videos in the descriptions, to help you understand how to use the products or see how they are made. I’d love to hear your thoughts on this (I can take constructive criticism, no worries!)

Here’s a sneak peek at our boutique before:

And after (now):

Oh—and here is the sizing guide photo:

So here are my three questions!!!

  1. Do you like the new colourful product photos or did you prefer the previous ones on white background?
  2. Is the sizing guide helpful?
  3. Are there any other photos you would like to see, to help you have a more positive experience when shopping on our online shop?

Please let me know!

Your feedback matters!

If you have any comments, suggestions, ideas or feedback about our website, blog posts, social media, products or service, please let me know! Making sure that you are more than happy with your experience is what drives me every day, Know that I truly read every single message that you send me in order to adjust, optimize and improve all aspects of our small business! It helps me make sure TSHU’s as good as it can be and truly suits your needs (and nose).

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